Who is behind USM
Bridging Continents. Elevating Programs.
USM was born with a clear mission: to bring the knowledge, methodology, and precision of elite coaching to the world of American college soccer. Formed by trusted expert coaches and soccer professionals, we offer a unique blend of tradition, innovation, and strategic support tailored for the main university leagues: NCAA, NAIA and NJCAA.
We’re more than a platform. We’re your global technical partner.
Message from the Founders
“USM was born not only from a passion for soccer, but from a deeper conviction: that excellence, service, and integrity should guide everything we do.
I was raised and educated in Christian values, respect, humility, hard work, and care for others, and those same values have shaped the way we built this company.”
José Ignacio Huergo, CEO & Founder of USM
“Whether we’re supporting a Head Coach with a tactical report or helping a university build a new soccer program, our goal is to serve with honesty, purpose, and a mindset of impact.
USM is more than a service provider, we’re here to build long-term relationships that matter, based on trust and transparency, and to do things the right way.”
Luis Ángel Vázquez, Co-Founder of USM
“Whatever you do, work at it with all your heart, as working for the Lord, not for human masters.”
Who we are
Our Vision
To professionalize college soccer through global expertise.
We envision a future where every college soccer program, regardless of budget or division, has access to elite level of coaching, tactical intelligence, and developmental tools as professional clubs.
Our goal is to democratize the professional coaching knowledge.
Where we are going
Our Mission
To connect American universities with Elite-Pro level coaching through cutting-edge digital services.
By combining the strategic mind of international football with the ambition of American college athletics, we help teams perform smarter, train harder, and compete at their highest potential.
Our Values
What drives us, on and off the field
Excellence
We deliver pinnacle standards.
Every service is built and reviewed by UEFA-Pro coaches. Our reports, training planning, and strategic tools are crafted with precision and care, because your team deserves top-tier solutions.
Adaptability
Your program, your style.
We don’t believe in copy-paste. Every deliverable is tailored to your team’s identity, playing model, and development goals. Whether you're D1 or NAIA, starting from scratch or aiming for a title.
Confidentiality
Your goals are our goals.
We don’t just deliver files. We build long-term relationships. Our team becomes part of your team, working relentlessly behind the scenes to help you win, on and off the pitch.
Innovation
Modern tools for modern coaching.
We integrate performance tech, remote collaboration, and smart analytics to create efficient, flexible, and cutting-edge services that align with today’s coaching realities.
Built on Real Experience
We tested our methodology before delivering it.
Before launching USM as a service, we put our model to the test, on the field.
Our team internally managed and advised a semi-professional club in Asturias, Spain, applying the same principles we now offer to universities.
The result? A competitive team with a clear identity, improved performance metrics, and a fully professional training structure, without the budget of a pro club.